Efficiency
ROAS deterioration
Notice when return on ad spend falls well below the campaign’s own previous seven days.
A clearer view of what needs attention
Google Ads shouldn’t break quietly.
AdPulse Guard watches spend, performance and conversion tracking in your Google Ads account — then explains what changed and what to check next.
- We never change your campaigns. How we handle your data
- Or start a free 7-day trial — no card required
- Monitoring plans from $49/month · Compare plans
Account healthNorthstar Outfitters · sample account
Monitoring view3 issues need attention
A short list of changes worth a closer look.
Return on ad spend · whole account
Yesterday
2.4×
14 days agoYesterday
Previous 7-day average3.3×
What may be driving it
Most of the drop is in two campaigns.
Spend held steady while recorded conversion value fell. One of the two, Spring Sale — Search, recorded no conversions yesterday.
Suggested review
- Conversion tracking on Spring Sale — Search
- Search terms
- Campaign budgets
Example view · no Google Ads account connected01 / 03 signals
- Checked every hour
- Plain-English alerts
- Context behind the change
- Suggested next checks
The cost of not knowing
Google Ads problems rarely announce themselves.
Performance shifts. Tracking breaks. Budgets drift. Costs rise. Without someone actively looking, a meaningful change can carry on unnoticed — and the account keeps spending.
- 01 · Signal
A change begins
Performance or tracking starts to move.
- 02 · Signal
No one sees it
The team is focused somewhere else.
- 03 · Signal
Spend carries on
The account keeps running as usual.
- 04 · Later
The issue compounds
The signal is found later, in hindsight.
A steadier way to stay aware
Detect → explain → alert → investigate earlier
No one should have to live inside an ad dashboard just to know when something deserves a closer look.
What it watches
Not every fluctuation matters. The important ones do.
AdPulse Guard runs 11 checks on every campaign and brings potential problems to a person’s attention.
Acquisition cost
CPA spikes
Flag when each recorded conversion starts costing much more than it did over the previous seven days.
Spend
Runaway spend
See when a campaign suddenly spends far more — or far less — than its own recent pattern.
Measurement
Tracking loss
Spot campaigns that keep spending while recorded conversions stop or fall sharply — a sign to check tracking.
Clicks
Performance anomalies
Costlier clicks, fewer clicks or a click-through crash.
Delivery
Budget pacing
From June 1, 2026, Google paces campaigns whose ad schedule switches off whole days toward their full monthly limit. AdPulse Guard estimates each campaign’s pace against an even month, recalculated every hour, with an estimated run-out date when one is running ahead.
Budget pacing · included on ProHow Google’s 2026 pacing change works
Signals show where to look. They will not catch or explain every issue, and every other check runs on both plans.
The alert experience
Not another notification. An explanation.
Each alert names the campaign, says what changed and why it may matter, and suggests what to check first — enough context to decide whether it deserves action. If it raises a question, ask a follow-up about your own account.
Context first. Your judgment, always.
Performance alert · sample
ROAS down 27%
Northstar Outfitters · yesterday against the previous 7 days
What changed
Return on ad spend fell to 2.4×, from a 3.3× average over the previous seven days.
Why it may matter
Spend held steady while recorded conversion value fell, so each dollar returned less.
What may be driving it
Two campaigns account for most of the drop. One, Spring Sale — Search, recorded no conversions yesterday.
Review next
- Conversion tracking on Spring Sale — Search
- Search terms
- Campaign budgets
Illustrative example · sample dataSee the sample report
How it works
From account signals to a clearer next step.
A monitoring layer around the Google Ads account you already run — built to make the important changes easier to see.
- 01
Connect Google Ads
Sign in with Google and choose the account to monitor. We never see your Google password.
- 02
We keep checking
Synced with Google Ads every hour, with each campaign’s daily totals compared against its previous seven days.
- 03
You get a clear alert
By default, critical alerts are emailed as soon as they’re detected, high- and medium-priority alerts are collected into one daily digest, and low-priority alerts stay in your dashboard. You can change this under Alert Delivery in Settings.
- 04
You decide what to do
Every change is yours to make. AdPulse Guard never edits a campaign, budget, ad or bid.
Start with a clear read
Start with your Google Ads health.
The free Health Check reads the last 30 days of one Google Ads account and gives you a one-time Health Report: a score out of 100 and prioritised recommendations, in plain English.
- This pageAn illustrative sample report. No account is connected.
- Health CheckYour real report, once. Free, with no card and no trial. One free report per Google Ads account.
- MonitoringOngoing checks and alerts, from a free 7-day trial. No card required.
AdPulse Guard · Health Report
Northstar Outfitters · sample
64 / 100
3 recommendations · 1 high priority
Prioritised from the last 30 days of data.
- Conversion trackingAttention
- Spend with no recorded conversionsReview
- Cost per conversionWatch
- Clicks and click-through rateStable
Account overview · last 30 daysExample report
The difference
Less checking. More clarity when it counts.
Without a guardrail
- Manually checking dashboards
- Finding problems after the fact
- Interpreting dozens of metrics
- Wondering what changed
- Reacting late
With AdPulse Guard
- Hourly checks on every campaign
- Alerts that explain themselves
- Context behind the change
- Earlier investigation
- Less manual watching
Earlier visibility can help you investigate sooner. It cannot promise savings or better results.
Built for people responsible for the spend
For teams that can’t watch every account, every hour.
Business owners
Know when your advertising needs you, without living inside Google Ads. Starter covers one account.
Marketing teams
Add an independent check on the signals that matter, with explanations you can pass to the rest of the team.
Agencies & consultants
Pro watches up to 5 accounts. Managing more? Talk to us about agency pricing
Performance marketers
Spend less time checking dashboards and more time investigating what changed.
Pricing
Choose the coverage that fits your accounts.
Start with a free 7-day trial. No card required — when the trial ends, monitoring pauses until you choose a plan.
Starter
For one business with one Google Ads account.
$49/month
- Google Ads accounts monitored, synced every hour — 1 account
- Critical alerts the moment they’re detected; other alerts follow your delivery preference
- 11 anomaly detection types
- Plain-English AI explanations and recommendations
- Configurable alert sensitivity
- We only ever read — we never change your campaigns
- Weekly performance report
- Ask AI about your campaigns — 15 questions a day
- AI recommendations — 15 analyses a day
- Automatic background analyses — up to 10 a day
- Budget pacing, updated hourly
- Monthly executive report
- Slack notifications alongside email
Pro
For up to 5 accounts, with budget pacing, monthly reports and Slack alerts.
$149/month
- Google Ads accounts monitored, synced every hour — Up to 5 accounts
- Critical alerts the moment they’re detected; other alerts follow your delivery preference
- 11 anomaly detection types
- Plain-English AI explanations and recommendations
- Configurable alert sensitivity
- We only ever read — we never change your campaigns
- Weekly performance report
- Ask AI about your campaigns — 100 questions a day
- AI recommendations — 50 analyses a day
- Automatic background analyses — up to 30 a day
- Budget pacing, updated hourly
- Monthly executive report
- Slack notifications alongside email
Agency
For agencies and teams managing many client accounts.
Let’s talk
- Monitoring for more accounts than Pro covers
- A package built around the accounts you manage
- The same plain-English alerts and explanations
How the AI allowances count
- During the free 7-day trial the AI allowances are the same on Starter and Pro: 25 questions, 15 analyses and up to 10 background analyses a day. The plan’s own AI allowances apply once your paid plan starts.
- “AI recommendations” counts analyses, not individual recommendations. An analysis is one set of recommendations for one account and period, and it counts once however many recommendations it returns. Viewing a saved analysis under 6 hours old, with no newer campaign data, counts nothing. Changing the dashboard period can start a new analysis automatically, and that counts once. Allowances are counted per UTC day.
- “Automatic background analyses” are analyses we start for you: after you connect an account, when an hourly sync finds new alerts, and once a day on schedule. Nothing you press uses this allowance, and no run is promised at any particular time. Once the day’s allowance is used, the next run waits for the next UTC day.
Operating principles
A guardrail, not an autopilot.
The product is here to help people notice and understand — not to take campaign decisions out of their hands.
We only ever read
Monitoring never changes your campaigns. How we handle your data
You stay in control
AdPulse Guard surfaces context. You decide what to do.
Meaningful signals
The aim is fewer, more useful alerts — not a louder inbox.
Built for operators
Explanations written in practical business language.
Put a guardrail around your ads
Stop finding Google Ads problems after the money is gone.
Put a monitoring layer around your advertising and know when something deserves your attention.
What you can count on
- We never change your campaigns
- No card required for the 7-day trial
- Synced with Google Ads every hour
- Plans from $49/month · cancel in Settings